As we cover in a previous article, One Change You Need to Make in Your Marketing Approach…Today, content marketing is the new way to showcase your expertise and establish your brand as the expert in your market.
Fortunately, using strong pieces of content to brand yourself as a market expert is easier than you might think. In this article we’ll walk you through several examples, giving you specific topics you could cover and ways you can use content in many areas of your marketing efforts.
As you go through the examples, remember that the overall goal of content marketing is to answer your prospects’ and clients’ questions with useful information. The questions they most need answered are:
- How’s the market?
- Is now the time to buy?
- Is now the time to sell?
- Is real estate still a good investment?
Your job is to find the best way to answer those questions.
Often, a simple answer is best, such as single chart, graph, or infographic that clearly communicates what’s happening in the market (in terms of home prices, interest rates, or recent sales). You can also share links to blog posts, and occasionally, you may even want to use a more detailed piece of content, such as an eGuide.
Scroll through the following examples to see how content marketing can play out in each medium. Or click on a specific platform to jump right to those examples.