Nuevo Latinos: “A Commitment to Culture and Success”

We are excited to have Gary Acosta as our guest blogger today! Gary is a 20-year veteran of the mortgage banking industry and the co-founder and CEO of the National Association of Hispanic Real Estate Professionals (NAHREP). – The KCM Crew “We come in peace…but we have you surrounded”. Cheech Marin, referring to the massive population […]

Here’s to a WONDERFUL 2014!

We hope 2014 is a great year for you both personally and professionally. The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of […]

Latinos & New Year’s Resolutions

With their preparation for the holidays the Latino culture also prepares for some rituals, customs and traditions that are going to help to augur a New Year. Depending on the country or origin these traditions may vary, but one of the most commons in general is the 12 grapes and the 12 wishes. At 12 […]

Happy Holidays from the KCM Crew!

See You Thursday! The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can help you!

Have a Great Holiday

Have a Great Holiday!  See You Monday! The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how […]

The Importance of the Latino Market in RE

Fannie Mae’s National Housing Survey examined the attitudes among the Hispanic population toward homeownership, getting a mortgage and the expectations for future homeownership, in order to have a better understanding of the potential impact of this fast-growing population on future homeownership demand. In their report “Hispanics: A Key Driver of Future Homeownership Demand” they show […]

Happy Veterans Day!

Thank you for your service! The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can […]

ANNOUNCEMENT: New Website Coming Soon

On Monday, Sept 23rd, we will be launching our new website. We wanted to give you a heads up so you’re not alarmed by the new look and feel of the KCM Blog. We’ll also be merging our membership website with our blog. That way, every piece of content we provide is all in one […]

Pricing Your House to Sell Can Be Tricky

The housing market is finally recovering. Sales are up and so are prices. That means good news for anyone thinking about selling. However, we must be careful not to fall into the trap of over exuberance. Pricing a house incorrectly when it is first listed for sale can be a huge mistake. Ken H. Johnson, […]

Enjoy the Holiday

The housing recovery is creating jobs and helping bring the economy back. The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our […]

Latinas and the Financial Power Shift

According to a recent report published by Nielsen, Latinas have rapidly positioned themselves as “prominent contributors to the educational, economic, and cultural wellbeing of American Society and consumer marketplace”. The report mentioned that Latinas are outpacing Latino males in their educational pursuits and career development and for first time exceeded non-Hispanic females in college enrollment. […]

Housing is Helping Rebuild the American Economy

Freddie Mac in their report, August 2013 U.S. Economic & Housing Market Outlook, explained the three reasons why housing is the key driving force to the overall economic recovery. The Challenge The report explains that the path to recovery has been historically slow: The Great Recession officially ended in June 2009 and, with the release […]

Helping the Hispanic Community with Real Estate

This is the fourth month we are posting a blog about the Hispanic community. It is a market with enormous potential mainly because there are few agents focusing on it. We have had agents asking what can they do to work with this community as they begin to think about their business plans for 2014. […]

Hispanic Buyers: Upscale Latinos Provide Opportunity

If you are asked to imagine a Hispanic family, what comes to your mind? A low income family or do you think of Jennifer Lopez and her family. Who are the Latinos/Hispanics moving into your marketplace? At the 2013 AHAA (Association of Hispanic Advertising Agencies) Conference, they released a study in partnership with Nielsen and […]

Leadership & Courage Gave Birth To This Nation

Enjoy the holiday! The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can help you!

Hispanic Housing Market: Study Addresses Discrimination

If you want to work with the Hispanic community, the first thing you have to do is understand their fears concerning the real estate process and why they have those fears. A study just released by the U.S. Department of Housing and Urban Development (HUD), Housing Discrimination against Racial and Ethnic Minorities 2012, addresses these […]

All Gave Some. Some Gave All.

The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can help you!

Different Generations See the Value in Homeownership

Our founder, Steve Harney, occasionally asks to do a personal post on what he sees as important to our industry. Today is one of those days. – The KCM Crew During an online chat with other real estate professionals last week, the question of the true value of homeownership was raised. My son, Bill, and […]

Investment Home Sales in 2012

The American desire to invest in real estate is alive and well! Investment purchases of residential real estate remained elevated for a second consecutive year, according to the National Association of Realtors (NAR)’s 2013 Investment and Vacation Home Buyers Survey, covering existing- and new-home transactions in 2012. NAR Chief Economist Lawrence Yun noted an ongoing […]

Stay Strong Boston

We believe terrorists attempt to change our way of life with their terror. It is for this reason that this blog will continue as usual. Our thoughts and prayers go out to the people of Boston. – Steve The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps […]

Are Young Adults Buying Homes Again?

Sales of residential properties are back to the highs experienced at the expiration of the Home Buyers Tax Credit in April 2010. One of the reasons for this surge in purchasing is that young adults may again be entering the market. Over the last few years, many young adults stayed on the sidelines (some in […]

Happy Presidents’ Day

The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can help you!

The Power of Visuals on Facebook

Many agents realize the importance of building a powerful social media strategy. The cornerstone of any such strategy is Facebook, the social utility that connects 93% of American adults. But how is the best way to build a strong Facebook presence? More and more studies reveal that the posting of strong visuals is the best way […]

Real Estate Branding: YOUR Promise to the Consumer

The first rule of marketing is “10% Different is 100% Better”. The question therefore becomes: What makes you any different than other competitors in the marketplace? You must decide what differentiates you from the next industry professional. We are not talking about simple concepts like we give great customer service or we are really trustworthy. Everyone makes such claims. You are looking […]

Attention Agents: FREE Facebook Webinar

The KCM CrewWe believe every family should feel confident when buying & selling a home. KCM helps real estate professionals reach these families & enables the agent to simply & effectively explain a complex housing market. Take a 14-Day Free Trial of our monthly membership to see how we can help you!