The Personalized Posts feature was originally designed and optimized to be used on social media, but there are a few ways to email your posts (depending on which email/CRM platform you’re using).

We currently have step-by-step instructions for using KCM materials within the following email/CRM platforms:

• Gmail
• Outlook
• Realty Juggler
• Wise Agent

If you use a different email platform and are unable to utilize one of the above programs, it’s still possible to email the KCM blog posts by copying and pasting the content into your email service.

All of the materials included in the KCM Membership can be used on your website if you’d like. This includes the blog posts, quarterly eGuides, and the charts and graphs from the Monthly Market Reports. However, you cannot remove images from the blog posts to use them in other formats and the content is not optimized for or intended to aid the SEO rankings on your website.

You can learn how some of our Members use materials on their websites by listening to this interview with Cindy Allen, a KCM Member since 2013.

At this point in time, we provide content and market insights at a national level. We also focus on topics that apply to everyone across the country (not “here’s how to stage your home,” but rather interest rates or the concept of homeownership as a way to build wealth).

We understand that every market is different, so we do our best to highlight things that affect just about everyone (interest rates, changes in down payments, the value of homeownership in general, overall trends in the industry, etc.).

Unfortunately, at $24.95/month we can’t provide custom information down to a local market. But what the Members who use our content find is that they learn how to understand market factors so they can better explain their own local markets when speaking with buyers and sellers. While we may not provide local content, we help educate you on how to better communicate different changes in the market to your clients.

And if you’re at all worried about the application, this recent interview with a Member about how she uses KCM in her business may help. There’s an audio interview where you can skip around, or a written version if you prefer to read.

Another way to see if the content will be relevant to your area is to read the free, daily blog. You can click here to read every article that’s included with Personalized Posts. This will give you a thorough understanding of the topics we cover and how we approach them.

Yes, the blog posts provided with the KCM Membership are the same for all Members. The ways each Member utilizes the content is what creates differentiation among the competition. Solely posting our articles to social media and nothing else will not dramatically increase your business, whether they’re unique or not.

But providing specific articles to clients who need to see that info, adding the charts and graphs to listing presentations, creating videos with the materials, using the seller guide as a pre-listing package, etc… those things will set you apart as a trusted expert advisor. We also provide a 90 day success plan at the beginning of your Membership to introduce you to some of these ideas and help you get started.

Although some information might apply (such as how to effectively communicate information to a buyer or seller), most of the information we provide is directed toward the U.S. market. We do have Members from outside of the U.S., such as Canada, who find value in our Membership, but not all of the materials are relevant outside of the U.S.